intermediate microeconomics

The health soda industry has experienced rapid growth as consumers seek healthier alternatives to sugary drinks. The market is characterized by monopolistic competition, with both large brands and niche players differentiating through organic ingredients, functional benefits, and branding. Rising health awareness has driven demand, while supply relies on sustainable and often costly inputs. Pricing tends to be premium, reflecting higher production costs, but brands also use dynamic pricing and promotions to attract consumers. Competitive strategies focus on product differentiation, influencer marketing, and partnerships with retailers and e-commerce platforms to maintain visibility in an increasingly competitive market.