Econometric Analysis

Research Thesis: This thesis examines the role of micro-influencers in shaping consumer behavior and driving e-commerce growth. With the rise of digital media and e-commerce, traditional advertising models have shifted towards more personalized and interactive forms of marketing. Influencer marketing, especially through micro-influencers, has become an increasingly effective strategy for brands seeking to build trust and engage niche audiences. The study explores how influencers create authenticity, leverage targeted reach, and harness social proof, ultimately impacting consumer purchasing decisions. Econometric analysis was conducted using statistical computing software Stata, comparable to Python, for data analysis and modeling